The Commercialization Plan is a market-tested document that conveys go to market and business growth strategy, describing what the product is, who are the target customers, the customer value proposition, the market potential, competitive advantages , IP strategy and management team and financial proforma. This document can be used by Management team to more effectively communicate its message with key stakeholders, potential customers or partners, and funding resources or investors, including grant agencies.
For Phase I and II SBIR grant awardees.
Review and recommend a targeted business plan structure, strategy and content.
Identify or enhance clear value propositions to increase investor appeal.
Suggest ways to strengthen the ‘story’.
Identify weaknesses/gaps in collaboration with the company – SWOT, IP strategy, market assessment, financial model, competitive / technology assessment, management team, and sales and marketing plan.
Get a comprehensive business plan to apply for grant or for a pitch deck.
Develop a concise compelling message like Customer value proposition to drive the importance of your concept or solution.
Build a revenue model and financial viability with pathway to business growth.
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