Commercialization Plan

The essential roadmap every startup needs for funding & growth.

Create a concise, comprehensive and compelling business plan to present a commercialization roadmap for Phase II SBIR grant funding and further, for Phase III to raise external (non-government) funding and execute on this business plan.

The Commercialization Plan is a market-tested document that conveys go to market and business growth strategy, describing what the product is, who are the target customers, the customer value proposition, the market potential, competitive advantages , IP strategy and management team and financial proforma. This document can be used by Management team to more effectively communicate its message with key stakeholders, potential customers or partners, and funding resources or investors, including grant agencies.

For Phase I and II SBIR grant awardees.

Features:

Review and recommend a targeted business plan structure, strategy and content.

Identify or enhance clear value propositions to increase investor appeal. 

Suggest ways to strengthen the ‘story’.

Identify weaknesses/gaps in collaboration with the company – SWOT, IP strategy, market assessment, financial model, competitive / technology assessment, management team, and sales and marketing plan.

Benefits:

Get a comprehensive business plan to apply for grant or for a pitch deck.

Develop a concise compelling message like Customer value proposition to drive the importance of your concept or solution.

Build a revenue model and financial viability with pathway to business growth.

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Product Marketing Description

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Our team of 125+ expert Mentors & Principal Advisors.

Our programs & products are led by seasoned industry experts with deep sector knowledge. Each startup is assigned a dedicated Principal Advisor to guide their journey from idea to sustainable enterprise.

Kwame Ulmer
Principal Advisor

Kwame Ulmer

Kwame Ulmer brings 20+ years of experience evaluating medical technologies in the government and serving in senior operating roles at medical device companies.
David Whelan
Principal Advisor

David Whelan

David is the CEO of BioScience LA.
Olga Yermolenko
Principal Advisor

Olga Yermolenko

Olga advises family office clients on social impact and venture investment opportunities and has diligenced over $450m worth of deals.
Rachel Costello
Principal Advisor

Rachel Costello

Rachel led project management and business development for Tesla’s Energy Products Team.

Browse & apply to join our open programs, including commercialization accelerator & assistance programs for SBIR/STTR government grant awardees, and private startup accelerators supported by our ecosystem of partners.

Commercialization Assistance Program (NOAA-CAP)

Commercialization Assistance Program (CAP) – for DOE SBIR Phase I Grant Awardees

Commercialization Assistance Program (CAP) – for DOE SBIR Phase II Grant Awardees

Technical & Business Assistance (TABA) – for SBIR Phase I and II Awardees

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