Jetro Bridge Program was funded through the Japan External Trade Organization (JETRO) and The Japanese Ministry of Economy, Trade and Industry (METI). The program's purpose was to provide business training and investment opportunities to Japanese companies. Larta Institute developed workshops and internships to familiarized Japanese businesspeople with American business practices, arranged mentorships and site tours for the visiting executives, and hosted an event where the Japanese corporate representatives presented their companies to leading U.S. business executives and investors. 12 Japanese entrepreneurs were brought to Los Angeles to received live, customized training and mentoring for 14 weeks. The Japanese entrepreneurs were placed with Los Angeles-based companies for three-month internships. The participants presented their business plans at a final venture salon.

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